Being a full-time mum does not need to stand in the way of your aspirations, whether that means you want to return to your previous job or even begin running your own business. In fact, according to recent reports, around ‘806,000 stay at home mums run their own firms’ in the UK alone. However, raising children and running a business are both time-consuming tasks, meaning that in addition to being a keen businesswoman and attentive parent, you’ll also have to be great at juggling.
However, once you get to grips with time management, there are no limits to what you can achieve or how far your business could grow and develop. With that in mind, here are three straightforward and easy ways in which you can grow your business (from the comfort of your own home.)
Outsource to balance your workload. Running your own business does not mean that you have to do everything yourself. In fact, relinquishing some control and delegating tasks can often take your company to the next level. This is because you can save yourself considerable time and effort by outsourcing staff and creatives to help you achieve your goals in a timely and efficient manner. For example, you could work with a company that provides administrative and financial support so that you can spend more time developing your products and services as opposed to responding to emails. This will improve your workplace efficiency and productivity and have a positive impact on customer satisfaction and retention.
Use data to assess your marketing strategy. The way in which you market your brand is crucial to your success. For example, you need to ensure that your advertisements are specifically curated to garner the attention of your target audience. However, you also need to ensure that the advertisements themselves are turning into purchases. The easiest way to achieve this goal is to use a ROAS calculator – which determines how much your business earns in revenue for every pound spent on advertising. Using specific data, this can help you figure out whether or not your marketing strategy is effective or if you are spending money on a plan that isn’t with it.
Start running a blog. Many small businesses are advised to begin advertising their products and services online as soon as possible – due to a multitude of factors. To begin with, having an online presence allows you to connect to a much wider audience. Furthemore, consumer habits are constantly shifting, and, as a result of the COVID-19 pandemic, many customers now prefer to shop online instead of in person. However, with thousands of new websites cropping up each day, it can be hard to make your mark and boost your audience. You can do that by adding a business blog to your site, which will improve your visibility and help you draw in a much higher audience. Furthemore, you can use your blog to test out new SEO (Search Engine Optimisation) strategies and keywords, which will help your website appear higher on search engines.